Our Story

What started as a simple love for beach shade quickly turned into something much bigger. After years of spending time on Australia's coastline, I realised that beach shelters hadn't really evolved since they first became popular. They all felt the same bulky, frustrating to set up, and lacking both style and practicality. That's when the idea for Carton Cabana was born. I started researching what it would take to create something better, testing countless samples, listening to the feedback and struggles of friends, beachgoers, and my own experiences along the way. Every detail was designed with the customer in mind from easier setup and better shade coverage to creating a product that actually looks good on the beach. The result is Carton Cabana: modern beach shade built for the Australian lifestyle. A product I'm incredibly proud and excited to share with you. And this is only the beginning. Our mission is to continue pushing beach shade forward with stylish, innovative, and customer focused products designed to make your time by the ocean even better.

Cabell jeans

I'm Cabelle, a 25 year-old sparky who's spent most of my life travelling around Australia, chasing good times, hard work, and the beach lifestyle we all love. That journey inspired me to create Carton Cabana built from a passion for better beach days and designed to make shade easier, more stylish, and more enjoyable for everyone. I couldn't be more grateful to have you on this journey with us.